Columbia university dating experiment
Participants at a speed-dating event meet a different potential partner every few minutes, and indicate whether they would be interested in meeting each partner again.
However, when xenon is distilled from air, about 1 krypton atom per billion xenon atoms is also gathered.
A very small fraction of these krypton atoms, only one in one hundred billion, are the radioactive isotope 85-Kr.
The decay of 85-Kr releases an electron which can then scatter in the xenon detector.
Or do we simply pick the one in the brightest yellow bottle?
In a fascinating talk at TEDx Stanford, “Sometimes it’s good to give up the driver’s seat,” marketing professor Baba Shiv reveals that discomfort over making choices extends into medical decisions.